Analysts: “Mandalorian” Launch Was A Success


The launch of “The Mandalorian” on the Disney+ streaming service has been a big event. Reviews so far have been strong and interest is high, not unsurprising for the first live-action “Star Wars” TV Series.

Even so, the project launched on a new SVOD service as opposed to a well-established one like Netflix or Amazon, and so one question has been whether the series has been a hit in terms of sheer numbers. According to streaming data research leader Parrot Analytics (via Forbes), the answer is most definitely.

Sticking to the United States only, they compared interest in the show at the seventh-day mark after launch to the seventh day of other high profile genre show launches in recent years. The results:

298% ahead of CBS All Access’ “Star Trek: Discovery” Season 2
175% ahead of HBO’s “Westworld” Season 2
3% ahead of BBC’s “Doctor Who” Season 11
8% ahead of Netflix’s “Stranger Things” Season 2

They also compared to the four days out from launch mark for U.S. demand on some other high profile 2019 launches. Those results:

58.7% ahead of Amazon Prime Video’s “Good Omens”
35.8% ahead of Netflix’s “The Umbrella Academy”
15% ahead of Netflix’s “When They See Us”
11.5% ahead of Netflix’s “The Dark Crystal: Age of Resistance”

That’s a very good sign for the series’ future and for the Disney+ service’s start. “The Mandalorian” is currently three episodes into its eight-episode first season.

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